Logo Design & Brand Identity

A company’s logo is often the first impression they make on customers. An effective logo can become an invaluable asset and help establish a strong brand identity. When designed thoughtfully, a logo encapsulates a company’s core values, personality, and mission.

For new startups, having a professionally designed logo right from the beginning can lend credibility and make the company seem more established. Even if you’re bootstrapping your business at first, investing in logo design is worth prioritizing.

An iconic logo design is visually memorable, versatile across different media, and appropriate for the brand it represents. While there are certainly general best practices, an outstanding logo balances many factors like color, shape, fonts, and negative space. Since logos are used small and large, there also needs to be thought given to how they scale. A talented graphic designer considers all these elements holistically.

Your logo lives at the heart of your brand identity and will be used widely – on your website, business cards, signage, marketing materials, social media, and more. It becomes shorthand for your company’s promise to customers. A thoughtfully crafted logo builds familiarity and trust in a brand by representing its visual identity consistently wherever it appears.

If you’re ready to establish a strong, recognizable brand identity with a custom logo design that represents your company’s values and mission, I’m looking forward to working with you! My design process aims to deeply understand your brand and goals so we can create a logo that builds lasting connections with your customers.

Case study: Farm shop logo and branding

Status WIP: Haven farm shop are a small rural business just starting up. Run by Sue and Graeme, the farm shop is aimed at locals looking to purchase sustainable, organic produce (as well as some amazing home made cakes). As they’re on a budget, they decided on a simple logo and brand colours to start off with, with a view to developing a website over time. They wanted something modern and fresh, but with a hint of homemade, which has been achieved by the use of a slightly retro font.